Brand-to-Books™
Your Story Doesn’t End With the Last Page
A great children’s book can become the foundation of something even bigger.
Brand-to-Books™ is Purple Diamond Press’ approach to developing books with long-term brand potential in mind. For authors ready to expand beyond publishing, our Brand Extension Program provides strategic support for transforming a book, character, or series into additional products, experiences, partnerships, and revenue opportunities.
Our goal is not simply to publish a book. It is to recognize when a story has the potential to become a brand.
What Is Brand to Books™?
Every project begins with the story.
As an author’s audience grows, opportunities may emerge to extend the intellectual property beyond the original book. Purple Diamond Press works with select authors to identify extensions that make sense for their audience, message, and long-term goals.
Opportunities may include:
Merchandise & Products
Plush characters, puzzles, apparel, toys, bookmarks, stickers, tote bags, educational products, gift items, and other book-inspired merchandise.
Educational Extensions
Activity books, coloring books, teacher guides, classroom resources, reading journals, flash cards, curriculum resources, workshops, and companion materials.
Series & Character Development
Strategic planning for additional titles, recurring characters, spin-offs, companion products, and the continued development of the author’s intellectual property.
Beyond the Book
The Brand Extension Program is available to select Purple Diamond Press authors who want hands-on strategic support developing their intellectual property beyond the published book.
Each project is customized. Depending on the author’s goals, support may include:
Subsidiary-rights and licensing opportunities vary by title, audience, and market demand. Inclusion in the Purple Diamond Press catalog does not guarantee translation, audio, merchandise, media, or licensing agreements.
Merchandise & Product Development
Explore and develop products that naturally extend the book or series, including plush, puzzles, apparel, educational products, activity materials, gift items, and other merchandise.
Packaging & Creative Direction
Coordinate packaging concepts, artwork adaptations, product graphics, promotional materials, and other creative assets necessary to maintain a cohesive brand identity.
Manufacturing & Vendor Coordination
Receive assistance researching manufacturing options, communicating creative requirements, coordinating vendors, and evaluating production opportunities.
Retail Strategy & Long-Term Brand Development
Retail positioning, distribution opportunities, ISBN-eligible products where appropriate, and additional ways to bring the brand into the marketplace. Develop a cohesive strategy for growing a book or series across products, characters, educational resources, partnerships, and other opportunities over time.
Speaking & Educational Experiences
School visits, workshops, library programming, conferences, presentations, and community events connected to the author and book.
These opportunities vary by project and market demand and are never guaranteed.
Trademark & IP Guidance
Authors expanding their intellectual property may receive a referral to an experienced trademark and intellectual property attorney for guidance regarding trademarks, brand names, logos, characters, merchandise, licensing assets, and other intellectual-property considerations.
Customized Around Your Brand
No two books have the same commercial potential, and no two Brand Extension projects require the same strategy.
Purple Diamond Press evaluates each opportunity based on the book, audience, market potential, author goals, and level of development required.
Brand Extension services are offered separately from publishing services and may include a consultation fee and an agreed percentage of applicable merchandise, product, or licensing revenue. Specific terms are established individually for each approved project.
Participation is optional and subject to project approval.
Not every title needs to become a merchandise brand.
Some books are strongest as standalone stories, while others have the audience, characters, concept, or educational potential to expand significantly.